Marketing News
NEW Name for IPM!
Company merger unveils a new name -
Market-Vantage and expanded focus.

Making Marketing Measure Up
This article in Business Week relates how the pressure
is on Ad spending to be more accountable, like Intenet Marketing.

Search-Style Ads Lift Brand Awareness
Back and forth debate if using PPC will help develop or reinforce a brand message.
Is your Marketing Message Aligned?
This article takes discusses how the search keyword is the starting point in developing your marketing message.

Marketing White Papers
Series of free white papers from how to focus a selling message to prospecting via a web site.
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