Internet Marketing Consultants providing strategic consulting for Integrated Internet Marketing programs with traditional marketing services and measuring Marketing ROI at every step


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Marketing News

NEW Name for IPM!
Company merger unveils a new name -
Market-Vantage and expanded focus.

Making Marketing Measure Up
This article in Business Week relates how the pressure is on Ad spending to be more accountable, like Intenet Marketing.

Search-Style Ads Lift Brand Awareness
Back and forth debate if using PPC will help develop or reinforce a brand message.

Is your Marketing Message Aligned?
This article takes discusses how the search keyword is the starting point in developing your marketing message.

Marketing White Papers
Series of free white papers from how to focus a selling message to prospecting via a web site.

   

 

 

 


Design a Successful Internet Presence to Generate more Leads

Companies selling complex products or services to sophisticated buyers often find it difficult, if not impossible, to align marketing efforts with their sales process. Our experienced Internet Marketing Consultants help clients design and implement a well-integrated marketing and sales process that is aligned with buyers' expectations. We help you meet one of your biggest challenges: enable the marketing team to be a real asset to the sales organization.

How do you Achieve Marketing ROI?

Today's buyers have increased expectations about the information they expect to be available to them. People tend to buy from companies with web sites that are easy to find (search engine friendly), easy to navigate, have information-rich content, enable them to proceed at their own speed and respect their privacy. The Marketing Consultants at Market-Vantage helps clients develop customer-centric offerings and shorten selling cycles by designing a web presence that supports their selling process.

The Internet is the best medium for implementing an effective process for measuring marketing ROI. Internet Performance Marketing is about designing a selling process into your Internet presence that can track and measure a marketing campaign success. The end result are higher quality web leads to a sales team and being able to measure marketing ROI. Market-Vantage will work with both your sales and marketing teams, and even customers or partners to develop a strategy that sells your business.

How to Create YOUR Marketing Success Story>>>

 

Learn how Market-Vantage can help you:

  1. Achieve razor-sharp targeting of your highest probability buyers
  2. Entice vistors to willingly shed anonymity and ask for contact from you
  3. Stop wasting marketing dollars and get real ROI

 

 

   


Internet Marketing Tips

How does YOUR website stack up in terms of Internet Marketing readiness? Call us at 978-448-4333 for a FREE website assessment today.


Do you know where your website visitors are coming from and what they are looking for on your site? There are dozens of commercial Web Analytics tools on the market that promise to unlock your traffic analysis secrets but which one is right for your company, and how do you get the best value from it? Call us at 978-448-4333 for a FREE website assessment today