Common Questions about Internet Performance Marketing

Market-Vantage's Internet Marketing Frequently Asked Questions provide better insight to our potential clients before spending even their first dollar. We have created the following FAQ sections. If your questions are not addressed from our extensive library, be sure to contact us and we will be happy to discuss this in more detail:

• Developing Effective Internet Marketing Strategies
• Promoting your Web Site for Improving Sales Conversions
• Search Engine Optimization to improve ranking results
• Search Engine Marketing to increase Market Mindshare
• Reaching out to new Prospects with Email Marketing

What is Internet Performance Marketing?

Internet Performance Marketing is implementing Internet Marketing Campaigns and Activities that supports the buying process of your prospects. Its a closed loop process that begins with driving visitors to your web site and ends with closed business that can be directly attributed to a specific Internet Marketing campaign or set of marketing activities. Optimum performance of Internet Marketing is achieved by constant measuring of your Internet Campaigns and modifying marketing campaigns to improve performance.
Bottom Line:
The Internet allows for deep tracking and ROI measurement of Marketing dollars spent to Sales Pipeline.

Why hire an outside service instead of doing it yourself?

The complexity of selecting the right Internet marketing programs is often compounded with changes in the implementation methods of various tools. Search engine web sties are constantly changing and evolving their approach and you need to stay on top of this. Hiring outside services will allow you to focus on the strategic value of your programs while Market-Vantage Consulting takes care of the tactical operations.
Bottom Line:
Spending time and resources focusing on fast moving targets will not bring in more new revenue!

What are you paying for when you hire Market-Vantage Consulting?

Market-Vantage provides an Assessment of your and your competitors’ current presence on the Internet and your potential for leveraging the Internet to close more business. The Assessment includes a workshop resulting in an in-depth report. Then, we work with you to develop the Implementation Plan including in-depth workshops and a functional document describing every detail of Internet Marketing activities, associates costs, and identified team members. Market-Vantage has the experience to perform all of the activities identified in the Plan for Implementation. We also work with you to Integrate the Internet to track marketing campaigns to your SFA tool.
Bottom Line:
Expert Advice equals fast results

Previous Articles

• Predicting Ranking
• Reacting to the Google Dance
• 4C's of Internet Marketing
• Developing Trust
• Compelling Web Content
• Permission Marketing via Search
• Internet as Research Tool
• Gap between Sales & Marketing
• Budgeting for SEO
• Measuring Marketing ROI
• Building Brand
• Define Internet Marketing