Improve Website Conversions Through Persuasive Copy
Internet Marketing Tip Of The Month
Does this describe your company and your website? You have a great product
or service, but you simply don’t present it in such a way that gets
people to buy or take some type of further action. People bounce right
of your site faster than you can flip a switch.
Question: What's the quickest way to get people to leave your website?
Answer: Having a BORING headline that doesn't grab the visitor’s
attention or compel them to take further action.
You may be getting tons of traffic to your site, but if your website
doesn't convert, it’s like putting a bunch of coins into a broken
coke machine over and over again, hoping to get a drink that never comes.
What’s worse, if you’re paying for that traffic, it hurts
your bottom line. Having a high conversion rate allows you to outspend
your competitors on advertising and still make money, which is a tremendous
competitive advantage.
The first step is to know what emotional buttons to push with your prospects
and differentiate yourself from the rest of your competition by showing
them you're credible and that they can trust you enough to buy from you
– or at least begin the buying dialogue.
It's NOT about all the fancy, wonderful features your product or service
has or how long you've been in business. What your website visitors REALLY
care about is how you are going to solve a problem or need, and how quickly,
easily and cost-effectively you can do it.
In other words, does your copy make it clear what's in it for THEM?
Below are the four biggest persuasive copywriting secrets. Follow them,
and let them change the way you think and write web copy in order to dramatically
increase your conversion rates.
1. Figure out the one or two biggest benefits of your product or service
or headaches your product or service eliminates and construct a compelling
headline using this information.
2. Focus your content on "benefits" and not "features"
and write as if your prospects are sitting across the table from you.
Explain to them why they should buy from you or choose you over your competition.
3. If you want to sell more, you have to put your prospects at ease.
Offer them a guarantee! Example: "Your satisfaction is guaranteed.
If you are not completely satisfied with our product then simply send
it back to us within 30 days or less and you will receive a complete refund."
4. Add testimonials to your website. This adds third-party credibility
and endorses your offer. If your prospects see that you've helped others
with the same "pain" as they have, then they will be more inclined
to buy from you.
Always include compelling reasons why your product or service is superior
to others, why they should believe what you say to be true, and why they
should immediately respond to your offer.
Implement the above action items and you will see a significant BOOST
in conversion rates from your website.
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© 2006 Market-Vantage LLC. All Rights Reserved. This Article May
Not Be Reprinted or Reproduced In Part Or Whole Without The Express Written
Permission Of Market-Vantage LLC.
Market-Vantage helps companies attract more relevant website visitors
and convert those visitors to prospects or customers. The company provides
expert advice and implementation services for website visitor promotion,
search marketing, conversion optimization and web analytics. Contact us
today for a free consultation at 978-448-4333.
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