Frequently Asked Questions about Web Traffic Reporting Tools
These are the most common questions our clients and
prospects ask us about implementing web traffic reporting tools. If your
questions are not addressed from the list below, be sure to contact
us and we will be happy to discuss this in more detail:
How Easy is it to Implement Web Traffic Reporting tools
There are two types of web traffice tools; one that analyzes the actual web log file and the other works as an ASP (hosted) model where individual page are tagged with code being recorded on remote computers. Page tagging can be implemented in less than an hour and results recorded shortly there after. Log file analysis may take a day to implement on your web server and it is recommend to have the assistance of a qualified professional.
Are Hosted Services or Web Log Analysis Right for Me?
Web Side Storys' HBX is a hosted service, while Sane Solutions NetTracker (or Webtrends by NetIQ) are web log analyzer products. Web log analyner software does requires some level of in-house technical staff to setup, support and maintain the implementation. Companies like NetIQ offer professional services, at an additional price. Be prepared to learn how to implement modifications or supporting the product yourself, its not complicated and we have found NetTracker to be the simplest log file product to install. It also requires dedicated hardware to host the log file solutions. The key advantage is you have total control over where the data is stored and can expand data integration with other business processes.
Hosted solutions like HBX do not require any IT setup, just add code small code to each page you want to track. Pricing is based on the actual number of page views does have some issues of pricacy of data.
 What is Web page Funnel Analysis
This is an important techique to study the effectiveness of your web sites conversion ability. You define which pages are visited during a path to conversion i.e. shopping cart or white paper request. Find out the percentage of visitors that begin the path to conversion and where they may abandon. Within minutes you can define the Funnel in HBX, and begin finding out how often your visitors abandon or complete paths to conversion (registration, taking a survey, submitting requests, complete a shopping cart).
Can you Monitor Search Marketing Campaign (PPC) Success
Yes! With Enterprise Web Traffic tools you can manage your marketing campaign with integration to your web site traffic reporting. This allows you to correlate visitor behavior to conversion - all in one location. Applying tracking URLs to your own outbound campaigns address at the end of your target landing page URLs. You don't have to have any technical skills to track your marketing campaigns. You'll easily know the number of campaign respondents (clicks) and the number of conversions.
How do I find out Who provides the Best Referring Traffic
Like most traffic reporting services and software, Enterprise Web Traffic tools tracks referring web sites, search engines and keywords in addition to the associated paths these visitors take. They make it easy for you to view the summary reports or drill down in to the visitor details of a particular search engine, keyword or referring URL.
I have a lot of Web Site Content will it Track Major Areas
HBX naturally, without customization, tracks the Contents visited within your site based on your site's own directory structure. Sometimes, files within a directory need to be categorized into multi-levels. This is easily done within the HBX code and you don't have to be a programmer to do it yourself. We'll show you how easy it is.
Can I also Segment my Visitor Types
Visitor segmentation provides you with summary reports of types of visitors i.e. browsers, registrants, buyers, survey participants, etc. You decide which pages define a visitor segment and the reports are populated.
Is Tracking Actual E-Commerce Sales Possible
HBX tracks the associated e-commerce transactions from your web site. All sales of products are parsed from your shipping, tax and any other non-product revenue to calculate product revenue and ROI. HBX provide all of the valuable web site traffic behavior and e-commerce reporting you need to make important business decisions.
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