Partner Bios

The founding partners of Market-Vantage launched their own business in a competitive and crowded market space because they all share a common belief - the influence of the Internet on traditional marketing opens many new possibilities for organizations. Their hard-earned experience is a balance of applying conventional wisdom and openness to experiment with new ways of applying technologies or techniques. We invite you to explore the backgrounds of our partners to better understand how we will complement your efforts.

Gerry Crow - Senior Marketing Management

Gerry has extensive experience in all facets of marketing in both large and small fast growing and turnaround high tech companies with Worldwide responsibility. His success is attributed to developing and implementing effective Internet lead generation programs; Press, Analyst, customer, and prospect communication programs, and SFA implementation. Gerry coaches sales teams in consultative selling methodologies.

• Areas of expertise:

E-Business - Financial Services - Telecommunications Manufacturing - State and Local Government - Information Security - Telecommunications Management (OSS) - Network & System Management - CRM and SFA - Knowledge Management

Bob Rustici - Business Development Focus

Bob has extensive background in launching new software and solutions into the marketplace. Going from the concept stage to developing the sales channels he balances strategic positioning with highlighting a company's unique value propositions. Building teams with R&D, Services, Marketing and Sales with formal methodologies is just one of Bob's expertise.
Career background includes years with Digital Equipment Corporation in Product Management roles including International assignments. Also, with Compaq Global Services E-commerce Practice as a program manager and consultant. Author of a book about videoconferencing (Enhanced CU-SeeMe) and analyst reports for the Patricia Seybold Group.

• Areas of expertise:
E-Commerce - Application Development Environments (EAI/Web) - Workflow Systems - Knowledge Management - Web Content Management Systems- Printing and Publishing Systems

Paul Armstrong, Ph.D. - Business Intelligence Expert

Paul has over 20 years of business experience working at a variety of public and pre-IPO companies. His primary expertise is in helping companies market for profit through the development of business, market and channel strategies.

Paul has delivered products for the biomedical, education, CASE, AI, database, EAI, AEC/Mapping, document management, digital video, CRM, call center and telephony markets.

Paul received his Ph.D. in Biology from Kent State University, started in bioengineering and bioinformatics and later moved to computer and telecommunications marketing and business development.

Bill Nally - Sales Manager

Bill has over 20 years of experience in hardware and software sales and marketing with a select group of US and international firms. Mr. Nally was the National Sales Manager for Sony Corporation of America's Peripherals Products Group, where the group introduced leading edge optical and magnetic storage products and sold them throughout North America. He was a senior OEM Account Manager for Netscape Communications. Mr. Nally has held sales management positions with Hitachi Software and Codemesh, a leading software language integration company.

Hans Riemer - Marketing Message Guru

Hans has over 20 years of experience working in marketing and sales for business-to-business technology companies. He has led corporate communications, public relations, prospecting and product marketing initiatives for companies ranging from startups to members of the Global 50.

Beginning with a computer science background and an early career as a programmer, Hans moved into a more customer focused role in the early 1980’s as European Application Engineer for an American manufacturer of high-end graphics terminals. One of his strengths is his ability to understand customer needs and translate complex product features into an understandable, compelling value proposition around the solution to those customer pain points.

In 1995, Hans became intrigued by the opportunities for marketing through the Internet. In 1996, he designed and built a transactional web site that supported secure on-line ordering for a company which he co-founded. Since then, he has implemented many successful Internet marketing and lead generation programs for companies in a variety of industries.

Hans has worked as a senior product and application marketing manager for Apollo Computer, Hewlett Packard, and Novell, served as VP of Marketing for UltiMap Corporation, and more recently as Director of Business Development and Corporate Communications for the Software Division of Hitachi Computer Products.

Hans speaks fluent German and has extensive domestic US and international business experience.

Gerry Crow

Bob Rustici

Hans Riemer

Bill Nally

Paul Armstrong