Search Engine Marketing provides Luxury Bed & Breakfast Advance Bookings

Problem: From extensive newspaper advertising an established luxury bed and breakfast was receiving good web site traffic, but it was costly and not filling up their rooms. The had no search engine visibility for the popular general keyword phrases related to their business. They were breaking many of the most basic search engine best practices rules and this was causing them lost search opportunties and high ranking for important search keywords.

Solution: Interview the client to understand the preferred type of clientele they wanted to attract. Research the target keyword phrases to identify the priorities, challenges and what search engine optimization best practices would be necessary to gain high search engine visibility. Avoid keywords in the text copy that would attract the wrong type of clientele. Work together with their graphic design and web site development firm to implement search engine optimize changes. Update existing directory listings and enlist in new paid directory listing programs and paid URL inclusion. Implement a comprehensive site traffic reporting tool to identify trends.

Marketing ROI Results

Top 10 to 20 positions in the top 10 search engines within the first four weeks of search engine optimization and paid inclusion programs. Significant increase in referring keyword traffic from popular generic phrases driving new visitors to the site. New Year's Eve was completely sold out two months in advance for the first time thanks to search engine optimization.