CFO Consultants Marketing their High-level Experience

Problem: A company offering corporate financial and CFO consulting services needed to generate qualified leads and establish market visibility. The company had no previous web site and very limited financial resources for promoting the new web site. In developing their Internet presence they realized it had to be more than simple brochure-ware. They needed to attract prospects to their web site and promote their over 40 years of global business experience to high-level management in multi-billion dollar public and private companies.

Solution: Market-Vantage recommended the most effective Internet marketing strategy. Market-Vantage's web site design services applied search engine optimization best practices while building a buyer-centric web site that would encourage conversion to calls to action. We recommended calls to action that would be valuable to the buying audience and generate qualified leads.

Marketing ROI Results

The web site receives a steady flow of traffic without spending any money on any paid search engine marketing programs. The site ranks highly for all of their target keyword phrases which brings qualified visitors to the web site. White papers are currently under development to encourage more conversion. If you review the information architecture of CFO-Advisor.com it doesn't lead with content about their services or experience. Instead it provides answers to the most pressing financial issues of today. This is a self-qualifying technique that provides value to both the visitor and CFO Advisors. Do you have a question for your own business that could use the advice of a virtual CFO? Go ahead and ask them today!