Search Engine Marketing provides Engineering Software Web Site with Record Conversion

Problem: The company wanted to promote their engineering project management software, increase their web site search engine visibility to drive traffic and generate qualified leads. The promotion budget was limited.

Solution: Market-Vantage provided Internet marketing consulting services to understand their business goals and determine the most effective Internet marketing programs to promote the trial version of their engineering software. Search engine optimization services to optimize existing web site design elements. Submit to free search engines and directories. Create search engine marketing ad creative content and campaigns to drive immediate traffic. Implement marketing campaign tracking and ROI measurement tools to maximize keyword and ad performance and ensure ad cost effectiveness.

Marketing ROI Results:

Campaigns provided a 8% to 14% conversion rate to calls to action. Tracking and ROI measurement identified search engine demograhics as related to the product and clearly identified the target search engines for search engine optimization. Keywords that provided the best conversion were identified and also became the focus for search engine optimization. Top 10 to 20 positions in the Top 10 search engines provided new visitor traffic for their target keyword phrases.