Launching an Internet Business in a Competitive Market

Problem: An established promotional items company wanted to promote their new web site offering a unique service for hundreds of promotional products. No web traffic and extremely competitive search keywords. Their dynamically designed site was not visible to the search engine spiders.

Solution: Internet marketing consulting services including competitive analysis to identify competitive strategies. Search engine optimization including a way for spiders to crawl the dynamic content while following search engine best practices. Create new pages that complemented the existing content that was appealing to visitors while optimized for search engine spiders. Submit to paid URL and directory programs. Create search engine marketing ad creative content and campaigns to drive immediate traffic. Implement marketing campaign tracking and ROI measurement tools to maximize keyword and ad performance and ensure ad cost effectiveness. Implement a comprehensive traffic reporting tool to analyze traffic to determine visitor behavior, study traffic trends and make recommendations to improve converison. Conduct a link popularity campaign to drive traffic and increase search engine rankings. Recommend ways to improve conversion to sales.

Marketing ROI Results:

Search engine optimization techniques provided a way for the spiders to crawl and index every page in the site. Many dynamic product catalog pages hold Top 10 to 20 positions in the Top 10 search engines as well as the new static pages. Search engine marketing campaigns provided conversion to sales. Tracking and ROI measurement identified search engine demograhics as related to the products and clearly identified the target search engines for search engine optimization. Keywords that provided the best conversion were identified and also became the focus for search engine optimization. The link popularity campaign provided increased search engine positions and an additional source of traffic to the site.