Sales Training and Coaching firm launches a new web site to generate qualified sales leads

Problem: An established sales executive and sales management consulting firm was launching under a new company name. The previous web site did not generate many leads due to lack of adequate web site development support preventing the ability to update the content. The new company needed an effective sales prospecting tool to minimize the amount of time the consultants would spending prospecting for new leads.

Solution: Marketing strategy consulting services to design a comprehensive program to promote the business and generate qualified new leads. Recommend a company name that was appropriate for the new business and would provide some advantages in search engine optimization. Keyword research identified the most relevant frequently used phrases. Web site design services were provided to develop a search engine friendly buyer-centric web site that would encourage conversion. Search engine optimization services during web site development to optimize all the elements for the search engines including content and keyword rich copy writing. Write directory listings and launch paid inclusion programs. We worked closely with the client to develop a white paper that would be valuable to the buying audience and provide a call to action that would generate qualified leads. Write search engine marketing ad creative copy to quickly promote the white paper and test for conversion. Implement campaign tracking and ROI measurement tools to maximize campaign performance. We developed Flash presentations for the web site to offer an additional medium for educating the audience. Implemented comprehensive site traffic and reporting tool to identify traffic trends and make recommendations to improve conversion.

Marketing ROI Results:

Top 10 to 20 positions within the top 10 search engines for their target keyword phrases occured within the first two weeks of submitting to paid inclusion programs. High rankings provided a steady flow of traffic to the site within a short period of time after site launch. The white paper continues to provide qualified leads meeting business goals for the web site.