Integrated Internet Marketing and Public Relations Strategies

Internet Marketing and public relations support sales by promoting and communicating the brand and product benefits. The Internet allows you the ability to measure the public relations online activities similar to measuring marketing campaigns. As an example, published press releases or product reviews on other sites as well as your own are ways of driving FREE traffic to your site. Press releases typically contain a natural frequency of important keyword phrases that often rank well in the search engines. Product reviews promoted by other sites will also drive traffic. We will make sure that you get the maximum communication value, brand building and financial valuation from your Integrated Marketing investment.

Market-Vantage will train and work with your PR team to:

• Ensure press announcements and events contain relavant search keywords
• Use web site traffic reporting tools to measure "market buzz" effectiveness
• Competitive communications assessment and research techniques
• Develop web site reporting techinques that support PR ROI measurement

Pricing

This service is normally included as an element of Search Engine Marketing projects, or IPM will provide a separate quote upon request.