Implement - Internet Marketing Promotion Campaigns

Market-Vantage’s Project Experts are ready to help you implement a full range of Internet Marketing campaigns with measurable objectives, detailed tasks and activities, best practices suggestions, budget management, and targeted results for leveraging the Internet to meet your sales objectives.

Any of the following activities are included in the Implementation Phase:

• Search Engine Optimization
• Search Engine Marketing
• Portal Presence and Link Building
• Targeted Web Lead Generation: Email, Webcasts, more
• Web Draw Development
• Knowledge Transfer

Web Draw Development

If you are selling complex products or services with a long sales cycle, you need to be mindful of the visitors needs and motivate them to qualify themselves. If your products or services target the Business to Business (B2B) audience, your products or services may not necessarily be sold by e-commerce on your site. But, that doesn’t mean you can’t leverage your site to shorten the sales cycle. Complex products and services require lots of education for the buyer. You want to make it as easy as possible for them to determine your differentiators by offering the educational materials that would most benefit them while simultaneously achieving your goals. You need to develop web draw promotions that influence your prospects for targeted lead generation. The results of these activities will create the benchmark data to be used in measuring Internet Performance Marketing results. Effective web draw materials will enhance your brand or product/service message and convert Internet viewers into serious buyers. Market-Vantage works with you to develop the right web draws for your audience i.e. white papers, online surveys, trials and other promotional offers.

Tracking and ROI Measurement

Market-Vantage studies your traffic to determine behavior of site visitors in order to improve conversion and monitor keyword effectiveness. We also track the clicks you receive from any campaign as well as the actions or sales resulting from any traffic on your site regardless of the source. There are more details about tracking and ROI Measurement in the Integration Services section of our site.

Knowledge Transfer

You could spend weeks or months attending seminars, reading, interviewing vendors and practicing via expensive trial and error. Market-Vantage recognizes this and offers a solution. Market-Vantage consultants are with you and your team throughout all stages of planning and deployment of your Internet Marketing Programs. At your request, we will take extra effort to transfer our knowledge and expertise to your team. We will extend our workshops to go beyond the normal assessment and planning process to explore the basis for our methodology, the techniques and tools we use and explain how to make Internet Performance Marketing part of your business processes.