Integrated Marketing - Leverage your offline and online Marketing

Integrated Marketing relates to many aspects of marketing and promotional campaigns, sales, and public relations. There is a synergy and connection between all of them. Market-Vantage offers consulting and services that address all aspects of Integrated Marketing.

Summary of Integrated Marketing Strategy Services:

• Integrated Internet and traditional marketing strategies
• Integrated marketing and sales to track and measure ROI
• Integrated marketing and public relations strategies

Integrated Internet and traditional marketing strategies

Integrated marketing campaigns are critical for companies to achieve business goals. Market-Vantage realizes that buyers drive the buying process, and smart sellers are able to give buyers what they want and exceed their expectations. Integrated marketing enables you to be found where the buyers are both online and offline. Industry-specific portals and communities are very analogous to trade shows and industry conferences. Buyers go there to learn from the experts, vendors and peers. Tapping into the natural interest of the market place is key to 21st century marketing success. Offline contacts can be sent email fulfillment, and invited to online events, such as web casts or "Chat with the experts". Contacts gathered online can be invited to meet with executives or technical staff at trade shows or conferences. Market-Vantage helps identify the most effective, cost-efficient integrated marketing activities to make your online presence an asset to be leveraged by your sales teams and executive staff. We help you evolve your sales and marketing strategies and enhance your business plan to leverage the synergy between online and offline marketing activities. We also go the extra mile to develop action plans with schedule and costs to enable you to deploy a successful, integrated marketing plan and document the value to management.

Integrated marketing and sales to track and measure ROI

Market-Vantage offers services to measure the true ROI of Internet Marketing programs by integrating marketing campaign tracking with Sales Force Automation as part of a closed loop Marketing to Sales process. Monitoring Buyer behavior combined with the ability to track Internet Marketing campaigns to Sales pipeline improves your understanding of the customer relationship in a virtual environment, assures timely follow-up of qualified leads and gives you the ability to make assured investments in future Internet Marketing activities with more calculated results.

Browser to Buyer Metrics and Process Improvement

The nature of Internet Marketing offers the unique opportunity to measure the ROI of every dollar spent on your Internet Marketing campaigns. Using the Internet Performance Marketing foundation for tracking and reporting traffic we can help you develop methods for expediting the sales conversion process and calculating the ROI of marketing.

Closed Loop Tracking to Sales Force Automation

In the Assessment phase, Market-Vantage helps you determine the potential to increase sales and shorten the sales cycle. This is where your investment pays off. Tracking your Internet Performance Marketing campaigns to closed business is the bottom line. During the Assessment Phase, we analyzed the opportunity and established a benchmark objective. Now it is time to measure performance against that objective. Your success is our success!

Integrated marketing and public relations strategies

Marketing and public relations support sales by promoting and communicating the brand and product benefits. The Internet allows you the ability to measure the public relations online activities similar to measuring marketing campaigns. As an example, published press releases or product reviews on other sites as well as your own are ways of driving FREE traffic to your site. Press releases typically contain a natural frequency of important keyword phrases that often rank well in the search engines. Product reviews promoted by other sites will also drive traffic. We will make sure that you get the maximum communication value, brand building and financial valuation from your Integrated Marketing investment.