Plan - Strategize the Activities and Define the Team

In Phase 1, The Velocity Workshop and Benchmark Report establish an understanding of the scope of Internet Marketing activities that will achieve the sales goals. In Phase 2, the Internet Marketing activities will be defined, documented, and the team members identified and assigned task responsibilities. Market-Vantage conducts a Tactical Internet Performance Marketing Workshop resulting in an Actionable Internet Performance Marketing Plan to achieve the sales goals.

Tactical Internet Marketing Workshop – Strategize Activities and Define Team

What is the scope of Internet Marketing activities?

The first step is to ensure your web site is visible in the search engines. Market-Vantage will help you determine this effort and review other Internet Marketing program, including webcasts, online media sponsorships, email blasts, paid placements or even banner advertising as effective tools. We will also help you determine when it is appropriate to launch each campaign, and what budget to allocate. Integration with Sales Force Automation must also be considered from the Planning Phase.

Who will perform and manage the Internet Marketing activities?

We work with you to define the team members that will perform the Internet Marketing activities. Market-Vantage has successful experience and expertise in performing all of the tasks defined; however some tasks are more appropriately performed by your team members, particularly if one of your goals is to achieve self-sufficiency in some aspects of Internet Marketing. We can also help you understand which partners will best influence your search engine position and why.

Actionable Internet Performance Marketing Plan

The direct result of the Tactical Internet Marketing Workshop is a plan consisting of a documented list of planned activities for the Internet Performance Marketing project. Based on the list of planned activities, a schedule and preliminary budget is developed. The budget includes estimated cost of media placements, allocation of personnel resources and any requirements for Market-Vantage consultants to help during the implementation phase. The Internet Performance Marketing plan is unique to your business, your products, your target markets and your competitors. The plan is your implementation blueprint and includes checkpoints, go/no-go decisions, management reviews and reports documenting your progress compared to the Benchmark Analysis Report created in Phase 1.