Marketing Tools to Improve Marketing ROI

How do you achieve Marketing ROI? Market-Vantage recommends you first establish a foundation using marketing tools that measure and report your campaign effectiveness. Begin with a comprehensive web site traffic reporting tool, enhance this with web site lead conversion tracking, and complete the strategy with email campaign management program. We have researched and tested the best of class products to offer them to our clients along with support services to create a superior reporting system. Begin by selecting one of these web site traffic tools that best fits your needs.

Web Site Traffic Reporting Tools for Modest Volume Web sites

Big or small sites should have a web traffic reporting system and even if your site isn't in the top 100,000 it doesn’t cost a lot to start tracking today. Pricing begins at $20 a month providing enough information to quickly pay back the investment with insight in improving your web site. For modest volume sites on tight budgets Market-Vantage offers you the perfect solution.  Check out our live demo of this web traffic reporting tool for budget conscious clients and order your Free Trail period.

Measuring Web Site Conversion and Lead Generation Effectiveness

If your site is growing in popularity with more enterprise level needs, Market-Vantage has researched leading Web Analytic Tools and developed custom services to provide you with the best Marketing ROI measurement solutions.  We are proud to resell WebSideStory’s HBX product for customers preferring a hosted service model and also Sane Solutions’ NetTracker for log analysis needs. These products provide all the reporting and campaign management necessary to maximize Internet Marketing ROI. We help you study the source of web site traffic and visitor behavior to identify negative and positive trends. Based on the performance of campaigns, other sources of traffic and the visitor behavior once they land on the site, we make recommendations for improvements. To bring your web site insight to the next level, Find out how >>

Develop a Relationship with your Converted Leads:

Once you have improved your web site for conversion and implemented marketing campaigns to generate leads the hard work of building a relationship with that prospect begins. If face-to-face meetings, seminars, individual phones calls are not possible or cost prohibitive, then permission-based email is the solution. As you develop a dialog based on newsletters, special alerts or even tips what tools will help you decide the most effective approaches? Market-Vantage's email marketing tools and services will help you indentify profitable ways to build relationships, Find out how >>