Getting Sales Results from Your Website Workshop

Learn more about Internet Marketing and how Search Engine Marketing can benefit your bottom-line. In this three-hour training workshop we will build awarness in your company or organization’s about the necessary tasks for improving a product or service offering in the major search engine sites. Targeted for marketing executives, sales, marketing communication departments, web developers and web copy writers, this workshop provides valuable and insightful information you need to leverage your web site as a lead generation tool for increasing sales. Real-life examples are used from B-to-B or B-to-C organizations of how you can better manage your investments in improving search engine visibility. The workshop agenda is as follows:

Secrets of Search Engine Marketing

• Why Search Engine Marketing Visibility matters to your Business
• Types of Search Sites and their network partners
• Expanding role of Search Engines in the Buying Process

Keyword Analysis as a Marketing Research tool

• The Search begins with the Keyword
• Planning and Research for target keywords
• Recommended research methodologies and tools

Analyzing Competing Websites

• Simple methods to Measure the Task ahead
• Performing a detailed Assessment of Sales Conversion ability

Search Engine Optimization Best Practices

• How to create keyword rich copy
• Graphics versus text but don’t forget the visitor
• Placement and Precedence techniques
• Targeting keywords to specific site content
• Page titles and descriptions that get you noticed

Fast and Effective Search Engine Submission

• Predicting the ranking position
• When and how often to submit
• Writing the perfect copy for the Directories

How to Pay less for Top Ranking

• Why and When to pay for top ranking
• Managing the campaigns
• Measuring the ROI

Traffic Reporting and Analysis

• Important Trends to Monitor
• Tools for Capturing Site Traffic
• How to Analyze trends

How to Increase Inbound Links

• Why Link Popularity Matters
• Developing an effective and low-cost campaign
• Tools for Managing a Link Popularity program